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CENTRA ACTIVE
EMPLOYMENT PRESS ...
INFINITI AND MUSIC ...
A3 CARPET POSTCARD ...
AMERICA HEARS SALES ...
CENTRA PRODUCT ...
AAA PRE-SHOW MAILER
SIEMENS SPOTLIGHT

CENTRA ACTIVE


Centra ActiveThis elaborate custom designed direct mail piece created a big stir after being delivered to audiologists. The oversized package was not quite the size of an actual tennis racquet. The messaging tied into the product launch, highlighting an active lifestyle and various sports activities.

Double sided 4-color printed inserts were wrapped in hard plastic. Each of the finished front and back halves interlocked nicely to form one object. Inside of the package was a dummy sample hearing aid, product literature, a welcome letter, fitting software, and a measuring tool which were all secured within several custom recessed areas. Due to post office regulations, the fully assemble package was delivered wrapped in a rectangular outer-sleeve made from corrugated cardboard.


Additional Info

Client: Siemens Hearing Instruments

Link: Visit their website

Industry: Medical Devices/Audiology

Use: Direct Mail

Target Audience: Audiologists

Agency: Developed Internally

Photography: Custom Composite