Branding & Communications

Build a stronger brand by uncovering the value of your organization. Discover your target market. Communicate your core messages effectively and successfully reach an audience that matters.

LEADERSHIP

Your Creative Direction Resource

Art. Copy. Design. Implementation. How can I help make your marketing strategies more effective and more profitable? Together, we can discover and craft the perfect solution for your business needs.

CREATIVITY

Traditional & Digital Marketing

From broadcast to print, content management to web design. Are you looking for a basic solution or running a multi-faceted campaign? Leverage your online and digital efforts to maximize ROI.

MANAGEMENT

Scrabble John Croce Experience

CHECKLIST

  • Advertising
  • Broadcast
  • Collateral
  • Content Marketing
  • Copywriting & Editing
  • Direct Mail
  • Email Marketing
  • Interactive
  • Live Events
  • SEO
  • Social Media
  • Web Design & Development

PORTFOLIO

From the Blog

  • Social Media

    Many small businesses quickly become discouraged after putting up a business page, sending out "Like" requests to everyone they know, posting diligently for a month, and seeing very little activity on their page. Years ago you could start a Facebook or Twitter account this way and reach lots of people organically (i.e. without paying). These days though, social media sites (like every other business) want to generate revenue.

    Read more...
  • What's Right when Writing

    In school they teach us grammar and proper English as a lesson and you're penalized if you don't know the correct rules. Time was, where in the real world you needed to know these rules in order to write a business letter, for example.

    Read more...
  • Social Media: Calendars vs. Improv Postings

    When it comes to social media there are those who post spontaneously and there are those who utilize a calendar of pre-planned posts. Larger organizations tend to use a calendar while individuals may be more inclined for spontaneity. Whichever method you use, you need to be sure that your content is relevant and interesting to your audience.

    Read more...
  • Web Design vs. Print Design

    Web design may seem like a simple thing to tackle, especially for an experienced print designer who's accustomed to designing collateral for magazines or mailings. However, aside from trying to achieve an aesthetically pleasing layout, designing for the web and designing for print actually have very little in common.

    Read more...

WHAT THEY SAY

“An incredibly talented marketing executive.”

KEN DAMATO – Founder & CEO at Midawi Holdings Inc. dba. DoughMain

“John is an incredibly talented marketing executive. John takes complex issues and breaks them down in to executable pieces that drive awareness and revenue. What I have found wonderful about John's creativity is that in the end, he is always using it to drive demonstrable results.”

AFFILIATION: While working for DoughMain Education Foundation, John strategized and implemented various digital and traditional marketing initiatives while Ken held the position of Board Chair.

“Easy to work with and an excellent team player.”

JACKIE DEUTSCH – Brand and Content Guru

“John is a strategic designer who quickly synthesizes complex information and creates the right visual look and feel to communicate the message. John is easy to work with and an excellent team player.”

AFFILIATION: John reported directly to Jackie while Deutsch held the position of Report Production Manager and Editor at Booz•Allen and Hamilton.

“A wonderful professional to work with.”

DEANNE BERTINO – Corporate Counsel at FHG, Inc.

“John is a wonderful professional to work with. Since we began using him, he has helped us to implement a new marketing strategy which has led to improved sales. He provides quick turnarounds and is always reliable. As a small business owner, I feel fortunate to have found an individual who is able to provide an exceptional level of service for a value price.”

AFFILIATION: John has provided marketing services to Dee's business for several years.

“His ability to work harder than his peers, and adapt quickly to change, proves that John is as intelligent as he is dependable.”

ANDREW ZANGA – Gastroenterology Business Unit Head at Ferring Pharmaceuticals

“John knows the importance of having a multi-disciplinary background in order to succeed. When you consider John's creative and marketing acumen, he offers any employer a truly unique and diverse skill set. John's ability to both conceptualize and execute strategies has made him an asset throughout his career. His ability to work harder than his peers, and adapt quickly to change, proves that John is as intelligent as he is dependable. His passion is infectious, and his positive moral character is inspiring.”

AFFILIATION: John worked very closely with Andrew at The Employment Press newspaper while Zanga held the position of Editor and Croce the position of Art Director.

“His dedication to excellence and professionalism is refreshing.”

JOSHUA SLOAN – eMarketing Strategist & Consultant, Entrepreneur

“John is passionate about his work and his team members. He is always open to new ideas about ecommerce and emarketing. His dedication to excellence and professionalism is refreshing and I would recommend him to anyone who he chooses to work with.”

AFFILIATION: Joshua previous held the title of Director of Online Marketing at 1&1 Internet, Inc., the sister company of Fasthosts Internet where John Croce was employed at the time as Product Manager.

“John's intelligence and experience show through in all that he does.”

HEATHER GLEITER – Human Resources at WorleyParsons

“John has a variety of knowledge in many different areas of the business world. John’s intelligence and experience show through in all that he does. It was a pleasure working with John and I wish him the best of luck in all of his future career opportunities.”

AFFILIATION: Heather previously held the title of Human Resources / Payroll at 1&1 Internet, Inc, the sister company of Fasthosts Internet where John Croce was employed at the time.

“I highly recommend John Croce.”

GEORGE STASS – Singer / Songwriter

“If you're a musician who needs a website (and what musician doesn't?) I highly recommend John Croce. He is not only a very skilled and creative web designer, but his business and marketing knowledge and experience are an invaluable source to the not-so-business savvy musician/artist.

In addition to web design John is an excellent videographer and has produced several of my videos as well.

Thanks to John's expertise and commitment to excellence I am happy with the results and receive compliments all the time on both my website and videos.”

AFFILIATION: John has provided marketing services to George in the form of a branded website as well as various ...

“A talented team/ department leader.”

DAVID SAWYER – Pesident, Economic Development City of Burwell

“John is one of the most creative people I've ever had the opportunity to work with. Not only is John a fantastic graphic and web designer, as well as multi-media developer, he is also a talented team / department leader and great resource / budget manager. To top all that off -- it's tough to beat John's work ethic and overall determination!”

AFFILIATION: As Senior Marketing Manager / Creative Director, John reported directly to David in his position as Vice President of Marketing at Siemens Hearing Instruments.

“Easy to work with and really knows what he wants in an image.”

GEORGE MATTEI – George Mattei Photography

“John is easy to work with and really knows what he wants in an image. He’s able to quickly convey his vision to me. Those who possess this talent make it effortless to work with them.”

AFFILIATION: John has worked closely with George Mattei Photography while Mattei was a service provider to Siemens Hearing Instruments.

“The standard of John's work was very high and his turnaround was exactly as committed.”

NICOLA HAMPTON – Director of Administration at Hopeworks 'N Camden

“The standard of John's work was very high and his turnaround was exactly as committed. We were delighted to be able to present his creation to our client - on time, in budget and excellently executed. We look forward to engaging him for future projects.”

AFFILIATION: John has provided marketing services to Nicola's business.

“Intelligent, resourceful and creative, but most of all he has vision.”

ALAN KARMIN – Paralegal and Non-Profit Executive

“John Croce is the most talented person I have ever been associated with. He is intelligent, resourceful and creative, but most of all he has vision. I witnessed John manage people and projects with efficiency and passion. He was always an inspiration to me.”

AFFILIATION: John has worked closely with Alan on a multitude of marketing projects while Karmin held the title of Copywriter at Siemens Hearing Instruments. More recently Alan has hired John's services for a variety of marketing projects in various industries.

“A valuable asset and manager.”

JOHN KRAUTER – Senior Finance Professional

“John was a valuable asset and manager to the Marketing department at SHI. His ability to manage creative resources is a huge benefit to any organization, particularly when combined with his successful record of keeping projects on track and within budget. He’s a team player and excellent problem solver who applies creative thinking across the board.”

AFFILIATION: While working for Siemens Hearing Instruments, John Croce strategized and implemented complex marketing initiatives while John Krauter held the position of Chief Financial Officer.

“A very talented marketing manager with excellent interpersonal and communication skills.”

SERGE NISENZON – Senior Technical Recruiter, Robert Half

“John is a very talented marketing manager with excellent interpersonal and communication skills. John went through a very extensive interview/screening process and clearly stood out among a very large group of candidates. John nailed it with a formal presentation to senior management on how he would launch their new product. John would be an asset to any organization and I would recommend his work to any of my clients.”

AFFILIATION: Serge recruited John Croce via Robert Half for John's position with Fasthosts Internet.

“Always willing to put in the extra effort to get the job done.”

JOHN LOUREIRO – Owner, TTS Personnel/Creative Staffing Agency

“I give John a high recommendation. He worked as a Graphic Designer for TTS Personnel, and the results were consistently excellent. Besides his excellent graphic design skills, John has an easy going disposition, worked well in a collaborative environment, and was always willing to put in the extra effort to get the job done.”

AFFILIATION: TTS Personnel hired out John Croce's services for several different companies including Price Waterhouse, Revlon, American Express, Chemical Bank, and American Bond Buyer.

“An extremely talented marketing professional.”

STEPHEN DEPAUL – Vice President - Sales at Phoenix Lithographing Corporation

“I have had a business relationship with John for many years. He is an extremely talented marketing professional. John has always been a task oriented, diligent worker. He would be a great asset to a company.”

AFFILIATION: Steve provided print services to Siemens Hearing Instruments and worked closely with John to ensure deliverables and negotiate pricing.

“Able to manage very aggressive timelines while successfully meeting deadlines.”

CYNTHIA DAVIES – CEO and Owner at Dmomita's Kitchen

“Even when juggling multiple projects, John has great time management skills. I have observed him displaying a unique and rare quality of being able to manage very aggressive timelines while successfully meeting deadlines.”

AFFILIATION: John has worked with Cynthia on various projects while she held the title of Information Security Advisor at Siemens Hearing Instruments. More recently he has helped her build the brand and website for her catering business.

“An adaptable, intelligent and experienced manager.”

STEVE HOLFORD – Chief Marketing Officer at UK2 Group

“John joined Fasthosts to work on a service launch into the US marketplace. His product expertise and quick thinking was invaluable to the launch of the company, as well providing great insight into the target customers and marketplace.

He is an adaptable, intelligent and experienced manager who can learn new services and industries very quickly and add immediate value to the company that he works for.”

AFFILIATION: While John held the position of Product Manager at Fasthosts Internet, he reported directly to Steve while Holford held the role of Chief Marketing Officer. John was stationed in Fasthosts' Chesterbrook, PA office and Steve in their UK office overseas.

“He shows a clear vision of projects from their scope down to their finer details.”

DAN LIEB – Art & Underwater Illustration

“I worked for John for six years in the marketing department of Siemens Hearing Instruments in Piscataway, NJ. As an art director, he shows an even-handed approach to his artists. He respects personal needs and facilitates to the limit of his resources. Unafraid of responsibility, he shows a clear vision of projects from their scope down to their finer details. His direction is clear and concise.”

AFFILIATION: Dan reported directly to John Croce in Lieb's previous role as Technical Illustrator at Siemens Hearing Instruments

“An invaluable creative resource.”

MARK BRENNAN – AAA Carpet & Upholstery LLC

“John has been an invaluable creative resource to us in branding and messaging our business by establishing a positive presence for our company on the web. He has successfully created our website from the bottom up while incorporating a consistent brand, creating an excellent user experience, and ensuring impactful SEO. John has also managed our email marketing and print projects equally well. John is a very professional and reliable creative resource for any business. Having worked with John for several years, I would recommend him to anyone interested in utilizing his marketing and creative skillset.”

AFFILIATION: John has provided marketing services to Mark's business, A3 for several years.

“That rare breed of professional who can not only strategize, but also execute.”

ALAN ROTH – President, Chase Wilson

“John is that rare breed of professional who can not only strategize, but also execute. He is a marketing pro, but also an enormously gifted multimedia pro as well. In addition, he has flourished at the highest levels of the mar com world, and brings a depth of experience to his work that few others can match.”

AFFILIATION: John has worked very closely on various projects with Alan and his staff at Chase Wilson while they were a service provider to Siemens Hearing Instruments. These projects include large-scale audio visual productions and multi-media productions used for trade show marketing.

“Both exceptionally creative and intuitively strategic.”

TODD CHURCH – Educator, Fort Lee School District

“It’s rare to find someone who is both exceptionally creative and intuitively strategic. John Croce possesses both of these attributes and uses them to solve problems and find cost effective marketing solutions. I was always impressed with his professionalism, work ethic and business intellect. John is the perfect candidate for an organization who’s looking to maximize their marketing message, but minimize the cost often involved in getting the message heard. He knows how to get the job done right, on time and under budget. John is a rare find and an asset to any organization’s marketing initiatives.”

AFFILIATION: As the Creative Director for Siemens Hearing Instruments, John reported directly to Todd while Church held the position of Marketing Manager.

“I was impressed with John’s exceptional, multiple professional skill sets.”

MAREK MALKOWSKI – Photography Administrator at Wakefern Food Corp.

“I was impressed with John’s exceptional, multiple professional skill sets... I truly miss the opportunity for professional development and friendly work atmosphere that I experienced reporting to John Croce.”

AFFILIATION: Marek reported directly to John in Malkowski's previous position as Photographer & Graphic Designer at Siemens Hearing Instruments.

“John receives my highest praise.”

SUZANNE OSTERWEIL-WEBER – Portrait Artist

“John receives my highest praise... He takes an idea and runs with it, exploring the nuances and implications along the way. He can laser in on a project... re-doing work that doesn't meet his own high expectations.”

AFFILIATION: John studied Illustration under Suzanne while she held the position of Assistant Principal at The High School of Art & Design, NYC

“The most creative person I have ever worked with.”

KATHERINE GROSS – Director of Audiology

“John is probably the most creative person I have ever worked with. He was an absolute pleasure to work with and brought the products to life! I would love to have the chance to work with John again someday.”

AFFILIATION: John has worked closely with Kathy on various marketing projects while she held the position of Director of Audiology at Siemens Hearing Instruments.

NANCY COZINE – Copywriter at EK Success

“John has his finger on the pulse of what's relevant and current, speaking both creatively and managerially. In addition to handling the day-to-day responsibilities of managing a department, he is not afraid to jump in and get his hands dirty to get the job done. He brings fresh ideas and a unique ability to foster the talents of those who work on his team.”

AFFILIATION: Nancy reported directly to John while she held the position of Copywriter at Siemens Hearing Instruments.

“John takes the guess work out of marketing with his professional expertise.”

HILARY BRENNAN – Socially Savvy

“John takes the guess work out of marketing with his professional expertise regarding online, print and media options. He is our consistent "go-to" resource for any marketing need due to his ability to continually produce creative, cutting edge material on time and within budget. His efforts thoughtfully built our brand, increased sales, and helped our companies quickly gain local and national exposure.”

AFFILIATION: John has provided marketing services to Hilary's business, Socially Savvy for several years.

“An amazing arsenal of skills and has demonstrated a quick aptitude for learning new concepts.”

GREG RUSSOTTI – Vice President, Technical Operations at Celgene Cellular Therapeutics

“John is one of the most intelligent, dedicated, hardworking, and versatile people I have ever known. He has an amazing arsenal of skills and has demonstrated a quick aptitude for learning new concepts; He once asked me questions about Einstein’s theory of relativity that showed he had a deeper level of understanding than I, despite the fact that I had just taken college courses on this subject! Most importantly, though, John is someone upon whom you can depend.”

AFFILIATION: Longtime friend and associate.

“One of the most effective managers I've ever worked with.”

DORI EITELBERG – Creative Directior, DEsign Communications

“John is one of the most effective managers I’ve ever worked with. He really excels at inspiring and motivating the creative people who report to him, while giving them clear direction, making it easier for them to find truly successful solutions. He is flexible and quite driven to stay sharp and up-to-date on the most current trends and technologies. His easy-going demeanor belies a wealth of knowledge and wide range of skills which make him indispensable as a creative director, marketing professional, and liaison between creative and sales and marketing departments.”

AFFILIATION: Dori reported directly to John in her previous position of Senior Graphic Artist at Siemens Hearing Instruments.

“He promoted a work environment which allowed his employees to achieve their best.”

WILL MAXIMONIS – Educational Testing Service

“John Croce was the best boss I ever had. He promoted a work environment which allowed his employees to achieve their best, both artistically and professionally.”

AFFILIATION: Will reported directly to John while Maximonis was a Designer at Siemens Hearing Instruments.

“Tireless in his efforts to produce a worthwhile product that we could all be proud of.”

PHIL ROSS – Office and Facilities Manager for 1&1 Internet, Inc.

“John Croce is a thorough, professional Product Manager. His creative energies and down-to-earth management skills kept the team motivated to achieve increased market share while enjoying their day-to-day tasks. John was tireless in his efforts to produce a worthwhile product that we could all be proud of.”

AFFILIATION: Phil previously held the position of Bookkeeper for Fasthosts Internet while John was employed as their Product Manager.

“Great personality, always a pleasure to have around the office.”

ELISABETH KUREK – Director, Marketing at Verio

“The thing that I admire the most about John is that he is very knowledgeable, but comes across as a 'regular' guy. Great personality, always a pleasure to have around the office.”

AFFILIATION: Elisabeth previously held the title of Director, US Media Advertising 1&1 Internet, Inc, the sister company of Fasthosts Internet where John Croce was employed at the time as Product Manager.

“Works with efficiency, asks the right questions to get to the bottom of the issue and then follows up until the problem is resolved.”

PAUL ERICKSON – President at Hearing Health, Inc.

“I often marvel at the enormous difference between the fairly typical employee who does his job without curiosity or particular commitment, and the switched-on employee who works with efficiency, asks the right questions to get to the bottom of the issue and then follows up until the problem is resolved. John Croce is in the latter category.”

AFFILIATION: While working for Siemens Hearing Instruments, John strategized and implemented various digital and traditional marketing initiatives while Paul held the position of Chief Executive Officer.